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Data Insights

Krishnan Manjeri

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Top Stories by Krishnan Manjeri

With online viewership and sales growing rapidly, enterprises are interested in understanding how they analyze performance to positively impact business metrics. Deeper insight into the user experience is needed to understand why conversions are dropping and/or bounce rates are increasing or, preferably, to understand what has been helping these metrics improve. The digital performance management industry has evolved as application performance management companies have broadened their scope beyond synthetic testing that simulates users loading specific pages at regular intervals to include web and mobile testing, and real user monitoring (RUM).  As synthetic monitoring gained popularity, performance engineers realized the variations that exist from real end users were not being captured. This led to the introduction of RUM - the process of capturing, analyzing and ... (more)